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Pantone Color of the Year: Ultra Violet

By: Kira Petersons

Each year Pantone picks one color for the upcoming year based on trend and consumer studies that will be Pantone’s Official Color of the Year – and for those that are unfamiliar with Pantone; it’s a worldwide standard for color communication and inspiration. Think of Pantones as paint swatches – a Pantone for every color that exists in the world and a name and identification number for every color.

This year, Pantone has announced the 2018 color of the year and it’s ULTRA VIOLET! We are already seeing Ultra Violet everywhere; from apparel, to shoes, to lawn furniture, to kitchen appliances, to nail polish, to music videos. We can’t get enough Ultra Violet! Here are some ways you can implement this color into your college lifestyle and be on trend this year


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